Consumption of liquor, and bans on the marketing or promotion of liquor that draws an association in between drinking and risk taking (for an Australian instance of those recommendations, visit www.justice.vic.gov.au). Ultimately, offered the relative lack of awareness about the possible harms of AEDs and need for much more details, a range of awareness raising activities may also be considered. These may well contain mass media campaigns by means of television, radio, print or billboards, emphasising the prospective harms of PubMed ID:http://www.ncbi.nlm.nih.gov/pubmed/21261711 AEDs, or probably which includes these messages inside already existing alcohol campaigns. A different option should be to engage in target awareness raising; for instance, raising awareness among AED shoppers by means of posters displayed at licensed venues (behind the bar or in bathrooms) emphasising harms including disturbed sleep and serious hangovers, at the same time as the encouraged maximum everyday energy drink intake.LimitationsWhile there’s insufficient study proof to indicate that AEDs ought to be banned at licensed venues or offpremise liquor stores, our findings do raise numerous difficulties which are relevant to the policy space. Young folks in our sample reported that they had been unaware about suggestions associated to consuming only two power drinks each day, and requested extra data regarding the actual harms of AED use so they could make informed decisions about their consumption practices.You will discover quite a few limitations related with this pilot study that need to be thought of when reviewing the outcomes. Participants had been recruited utilizing a convenience sampling method plus the interview component relied on participants’ self-report. With each other with the tiny sample, this means that it’s unlikely that the findings is often generalised to all young shoppers of AEDs. Although only ten participants had been recruited, this quantity has been shown to become sufficient in other qualitative research [42-45]. However, we cannot be confident that data saturation [44] was achieved in this study. WhilePennay and Lubman BMC Neuromedin N Analysis Notes 2012, 5:369 http:www.biomedcentral.com1756-05005Page 9 ofacknowledging these limitations, it is essential to note that the study features a number of vital strengths, including novel information collection solutions, which have not been previously utilized with AED buyers, plus a concentrate on the social practices, patterns of consumption and cultural contexts of AED consumption, which have already been previously ignored. As such, this study supplies a vital preliminary snapshot in to the way that AEDs are employed, socially constructed and positioned inside the context of a `big night out’.Implications for future researchGiven the relative novelty of combining alcohol with energy drinks, this exploratory pilot study has highlighted possible future avenues for analysis. Clearly, additional investigation is essential to explore the social and cultural contexts of AED use, patterns of consumption, rewards and harms. The current study should really be replicated in bigger and much more diverse samples, including a variety of subgroups of AED customers. In unique, we found that some AED customers consume 5 or much less AEDs a night and other folks consume over 10 AEDs a evening. Some young folks are also consuming AEDs when concurrently employing illicit drugs. Future analysis should try to collect additional detailed information across these distinctive consumption patterns and flesh out the harms and rewards for these young people today. The young individuals in this research had been normal shoppers of AEDs f.
